C.W.
I have done both the hardcover and paperback shutterfly books and have been very pleased with the outcome. I put every year into a hardback, and I've used softback for one-time events, for instance my sister's wedding or a fun weekend getaway. You can do it as simply or ornate as you want! If you sign up to shutterfly you will get email offers, my suggestion is to wait for a good one. I've gotten a book for free, free shipping, X% off...don't pay full price if you can wait.