I have used Shutterfly to make a photo book after my dad passed away. I used Shutterfly because I had used them for years for photo storage and website photo sharing. At the time, I didn't realize how many other photo book companies are out there. I now use Heritage Makers, and had I known about it at the time I did my Dad's memory book, I would have used Heritage Makers for that as well! Heritage Makers has templates available for use, so if you are not creative or don't have lots of time, you can very quickly drag and drop your photos and text to make a beautiful book. The pages are also each completely customizable, which is something that drove me crazy with Shutterfly. I kept having to delete text that was part of my Dad's life story because it didn't fit in the boxes available. Some other differences include:
1. Artwork- Shutterfly is very limited in the number of backgrounds available. HM has over 40,000 pieces in the art collection and you can add (or delete from a template) any embellishments you want! You can't do this in Shutterfly... what you see is what you get.
2. Binding- Shutterfly pages are glued together, whereas HM books are stitcehd together. My dad's book is less than 1 year old, but because of the many times I've flipped through it, the pages are already starting to separate.
3. Print quality- While Shutterfly produces quality prints, I have not found their photo books to be of as good of quality (color or feel of the paper). HM paper is professionally printed on acid free paper.
I am happy to answer any other questions you have. HM is not the cheapest out there, but I honestly believe it's the best. I became a consultant because I really believed that!!! But I'm not trying to sell you anything... just telling you my experience with Shutterfly and why I would not use it again. Good luck!