Bottle & Breastfeeding: Toddler, Huggies

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Severe Diaper Rash - 18 Month Old Boy

My son has a severe diaper rash. He is 18 months old. It seems to get worse every day for over a week now. His skin is bleeding in several places. I have put diaper rash ointment (Bourdaux's) on at every changing since this started. I change his diaper (Huggies) frequently - almost once an hour and immediately when dirty. Any ideas what is causing this or what I can do to get rid of it?