L.S.
Have you read the books that William Joyce wrote? The Man in the Moon was the first book. This picture book was more child like but it was aimed at the 7 and above crowd (because of some of the concepts). That was then followed by St. Nicholas of the North and the battle of the Nightmare King followed by E. Aster Bunnymund and the Warriors Eggs at the Earth's core. These books are sort of a lord of the rings type story (in that there is a group that work together to fight evil in this case the nightmare king). I would say it is aimed at 7 and above. My son who is almost 8 can't wait to see the movie since we have read all the books so far. The stories are lovely. The next book Toothiana, Queen of the Tooth Fairy Armies come out in October. I should also mention that the illustrations in the book are also by William Joyce who was an animator for Disney/Pixar but now runs his own animation studio in Louisiana called Moonbot Studios. This is a studio to watch out for in the future for future childrens movies. They had just won an academy award for the best animated short "The Fantastic Flying books of Morris Lessmore".