Your little guy doesn't think yet in terms of "what's right" and "what's wrong," he crawls away because he's learned YOU are about to take something away. He's just beginning to learn that there is power in telling mommy no, "playing" the same game that you are, though he hasn't figured out yet exactly what it means.
It's much more effective parenting to learn how to give your son as many "yes" messages as possible, before he starts just tuning you out for your repeated "no's." This would mean keeping all things that are not appropriate or allowable out of his reach, and preferably out of his sight so he won't get whiny trying to get to them. If you have to take the same things away from him over and over, you have a problem you can correct. It means having a toy that he likes, or maybe some pans and a wooden spoon, or a "dead" cell phone or remote control (you know, all that cool grown-up stuff) handy for him to play with when you do occasionally have to take something away from him. Or an attractive, healthy snack if he clamors for some food he shouldn't eat.
Do check out Dr. Sears' website, as Momma L suggests. There are lots of good tips:
http://www.askdrsears.com/html/6/T060100.asp
specific advice on saying no:
http://www.askdrsears.com/html/6/T061100.asp