T.M.
I opened prepaid college savings accounts for each of my kids within a couple of weeks of their birth. They are 6 and 8 now. They will be able to go to any state school and the tuition will be paid for by the time they graduate high school. I will be in a position to help them with dorm costs when they start as well. I do think that it is my responsibility as a parent to help my children get a good start. They WILL have to work hard and I hope that they get scholarships as well. I struggled very hard to make it through college and graduate school...I am almost 40 and will still be paying student loans for a few more years. I want to help my kids get opportunities that were never available to me...
ETA: After reading some of the answers, I am shocked that some do not feel that it is their responsibility to help kids with college. In my own experience, it would have been helpful for me to be able to take unpaid internships to gain experience in my field...I could never do it because I was literally working hand to mouth to afford to eat and live while in college. I had to work a lot to make it through college...I did not do as well as I should have partially because of this. I had NO help with college whatsoever.