S.M.
You can could try a fieldtrip to the dumps and recycling plant. Also if her favorite rock star or movie star has gone "green" then you could lure her in that way.
It is hard for a young child to comprehend their impact on others. I remember my mom constantly conserving water and food when we were young adn I thought it was dorky, but now I know how to conserve as an adult.
You could also try "competing" with her to see who can make the toothpaste last longest? The winner gets to pick a family destination...You can also start by giving her her own bags for shopping.
Conservation must be taught, but I think the lesson can be fun.