Hi S.,
I used the Target brand formula and LOVED it! With my first baby, I refused to use "store brand" formula. Nothing but the best for my son! I had breastfed him for the first 6 months and had only supplemented with formula a few times before that. But once my daughter was born, I had decided to stop breastfeeding after just 5 weeks, which meant I'd be spending a whole lot more on formula over the course of an entire year, not just 6 months like with my son. I had read a lot of good things about the Target brand formula and had decided to give it a try. So glad I did!
Not only is it cheaper, but it turns out I actually PREFERRED Target brand over Enfamil. If you shake a bottle of Enfamil formula, it gets all bubbly / foamy and stays that way. But if I shook a bottle with Target formula in it, it got a little bit bubbly, but those bubbles disappeared in about 2 minutes!
Check the prices of the Target stores you go to...I've learned that some Targets are actually more expensive than others! The one I went to at 23 & Gratiot was only $11, but the Target at Hall Rd & Schoenherr was $14!! I asked an employee why, and she said it had to do with...well, I forgot the term, but it basically came down to Target basing their prices on the other local stores and what they were selling their store brand formula's for. Sure, I can see a big price difference between two different stores an hour away, but 20 minutes away? Oh well, I just stuck with the cheaper Target store!
And you're right about the ingredients being the same. My doctor told me it was perfectly fine with her, which made me feel better about the switch to store brand. Hope this helps!!
D.