In those brands you mentioned in weather-gear (northface, rei, OR, etc.)... YES. ABSOLUTELY. 100% are those brands completey night and day different than, say, Target/Wal-Mart/K-Mart/Chinatown knockoffs.
Why?
This may come off sounding nonsequitor for a moment:
In Seattle... Our playgrounds are empty almost all year round. Why? Because no one pays $500 a year, per kid, for gortex.
But we DO (nearly all of us) put our kids in Northface, REI, OR, Columbia, etc.
Why?
Because they work. And they're realtively cheap.
Each of those brands has different levels:
- Street
- Sport
- Expedition (that's the level for climbing/ backcountry/ etc. by the by)
Street is about $100, Sport is about $300, Expedition is $500-$1000.
Street will keep you warm and dry with little else. They're not waterproof, but water resistant. They breathe, but not as if you were running/climbing/skiing/etc. and were sweating for 6 hours solid... street breathes at running around a playground for 30 minutes, or rushing kids to and from activities. You don't need to layer up 4 different layers (because you just wear 2 layers... your clothes and your outerwear). They will last, performing at the same functionality without pilling/ fading/ stretching/etc. for 10-15 years.
Sport is also not waterproof (although usually windproof), but water resistant. Designed to handle heavy duty sweating (breathing, wicks moisture away from you) for 6+ hours a day. Strongly "overbuilt", seams and fabrics are sewn and designed to withstand MASSIVE pulling/slamming/grinding/slamming/etc... and still hold together and look and act brand new. Lasts for 5-10 years because of the increased stressors put on them.
Expedition is assuming 12-24 hours of beyond the pall activity. IS waterproof AND breatheable. This is K2/Everest/Backcountry/Pro level expedition gear. To be fully suited up for back country...expect to be WEARING 5-10k worth of clothes. Lasts for 3-5 years on average.
But back to street level. Even paying full price, $100 on average... you've got GREAT clothes, that WORK (keep you warm and dry... both from short stints in nasty weather as well as short stints sweating -wicking- like crazy) and last for YEARS.
Our kids don't have $500 gortex raingear for playing in the rain for hours at a time. They DO have $100 gortex raingear for playing in the DAMP for short periods of time. For keeping them warm, dry, well (as in not sick) as we go about our days. And then after hanging up for 20 minutes, their clothes are dry again.
One of my SILs only buys off brand, and looks down her nose at the rest of us buying OR/REI/Columbia/Northface/etc. She spends about 3x as much as ANY of us. Why? Becuase she is CONSTANTLY replacing torn up clohtes AND has to buy multiples (both because the first set gets wet and needs to dry... which being made of cheap materials takes HOURS and hours..., and becuase the first set just plain doesn't work very well, so my neice & nephew need 4+ layers instead of 2 layers. What's REALLY sad (aside from the fact that the kids are cold/wet), is that I don't know anyone who pays $100 for these coats/etc.!!! We buy them for $25-$50 during sales. And then we hand them down. And hand them down. And hand them down. And... yep. Hand them down. Because they're just made. that. well. So we're not only spending about 1/3 as much as she is to begin with, but after 10 years of a coat being worn... we're only paying a couple bucks a year for it. Meanwhile she's buying $20 things, 4-5x per year that are garbage in a year or less.
So for WEATHER gear... yes. Absolutely. Not only do the good brands WORK, but they're also a great deal less expensive in the long run.
FASHION name branding? WELL... that's more debateable. But for FUNCTIONAL clothes as opposed to "pretty" clothes... yes. Brands matter. Because materials and worksmanship really does matter.