D.B.
There are all kinds of things that cause allergic reactions, from foods to insects to plants like poison ivy.
I'd ask the pharmacist for an anti-itch cream like hydrocortisone, and I'd give the pediatrician a call to ask what else you should try (such as oral benadryl) or whether your child should be seen. It costs you nothing to make a phone call to the nurse advice line, it's more effective because the nurse or doctor can ask you relevant questions (and might even ask you to take a photo and email it to them), and it's so much faster than waiting for answers on the internet!
And today is Friday, so get that call in now before you're dealing with a doctor's weekend schedule.