P.R.
Having just interviewed a bunch of candidates from top MBA schools (Stanford, Wharton etc), personality still matters. We have a big pool of people to make an offer to and we know they're almost all very smart given their accomplishments to date. So a lot of it boils down to who we want to work with. And that's personality. Not just being nice which we value but if the person seems nice but is hard to talk to bc they're so shy, we'll move on to the person who is also nice but easy to talk to. So when I think of my kids' future, I will certainly be focusing on their personalities as well as academics. I don't believe in pushing too hard on either. People are who they are. But same time, I was super shy as a kid and did learn to not be so it can be done. And I'm sure it helped my career. It's probably not important for all careers but I think the majority. My husband is in a technical field and he's not always the most advanced degree in the field but bc he can also interact well with people, he's senior management while some impressive Phd's just don't have the people skills to move up. I also know plenty of people who didn't go to top schools but are great with people and are highly successful bc of it. I don't think that's going to change even in this digital age. May make it easier to a certain level but not to the top. Interesting question. Some people likely are in different fields and may have totally different POV's.