I'm a hubby with 37 years of experience next month. I like reading mamapedia because it gives me a LOT OF PERSPECTIVE of the woman's point of view. I have used some of the things I've learned here to make my marriage better.
The problem you seem to be explaining seems to be one of your point of view vrs his point of view. You told him to "clean the counter". I'll bet you didn't tell him like you were just begining to date. I bet you told him like you had become comfortable with him and had been married to him for several years. You said his mom was a hoarder. He grew up with that. That is the norm from his point of view. He may hate "cleaning the counter", but doesn't mind vacuuming or doing the other things he did. Also, he may already think the "Counter is clean".
I hate washing dishes. I HATE (!!!) washing dishes. It used to bother my wife that I never washed my share of dishes. But I did other things. I would have washed the dishes more if my wife had "rewarded" me for washing the dishes or even said "Thank you" and gave me a hug and a kiss. But from her point of view, washing the dishes was a common "so what" house hold chore and didn't rate even a thank you. Key Point: You want him to do something. Thank him for the things he does do. Tell him you want him to put . . . wrench (item on the counter) . . . in his tool box. Hand it to him if necessary. When he does it, thank him and give him a hug and a kiss or other "reward".
I still hate washing dishes. It really bothers me when my wife doesn't say "thank you" when I do. When I do wash dishes, its because my wife has done something I appreciate and when I'm done with the dishes, I ask my wife, "Do you know why I did the dishes?" She used to say,"No". I'd reply, "Because I love you!" And I'd give her a hug and kiss. Very rarely does she say, "Thank you".
Treat him like he is something special and did something special when he cleans the counter. You catch more flies with honey than vinegar.
Just a thought . . . if he washes the dishes, folds the clothes, makes the bed, mowes the lawn, takes the trash out, keeps a garden, but doesn't clean the counter, you might consider yourself lucky and "clean the counter" yourself.
Good luck to you and yours. Love is a verb, not a noun.