J.S.
No one on earth matches Amazon prices. I am trying very hard to keep from laughing out loud at this post because I am at work. Just because they have a banner saying prime day, more deals than black Friday doesn't mean more than anyone on earth or that they are actually good deals!
"Prime Day is a global shopping event, offering more deals than Black Friday, exclusively for Prime members. On Wednesday, July 15 new and existing members will be able to shop thousands of Lightning Deals, Deals of the Day, and will receive unlimited Free Two-Day Shipping. Members will find deals starting at midnight PDT, with new deals starting throughout the day, as often as every ten minutes. Not a Prime member? Try Prime today and get immediate access to deals on July 15."
They are lightening deals, just like what they run during Christmas and other times of the year. They usually come up 24 hours before you can buy them and it says when they are open.
Here is an example of today's lightening deals, you just click the deals tab.
http://www.amazon.com/gp/goldbox/ref=nav_cs_gb