I have to say I have no idea what the 1,2,3, magic book is but I do have experience on the no talking to your child after time out.
my brother used to wake up at night when he was really too old to be doing so. (he was almost 2) my mom would go into his room change his diaper and give him water in his bottle and say nothing to him and eventually he must have thought "screw this my mom is ignoring me why should I wake up and try to get her attention?" within a short time he stopped waking up and slept through the night.
if you discipline your child with a time out and "ignore them" afterwards it will work talking to them after wards does not enforce the act of wrongdoing.
you heard of the evil eye I am sure LOL
tell them before time out why they are having the time out and when the time out is over the case is closed--- hopefully they used the time out as thinking time.
remember to not give them hugs and kisses after time out because eventually they may act up just for the hugs and kisses they will get after being bad.
I am not a big fan of that counting thing, I hear parents counting to their child and I want to slap the parent upside the head and after I just read the response of the mommy whose child said finish counting it ---- it seems like a big joke and that child summed it all up as a joke.