D.M.
T.,
It's totally normal!! You did make me laugh though...I think we ALL go through this at least at one point in time or another, but it's totally the phase she's in right now. If she isn't crying or upset, I'd say it's just fine.
At this stage, she's becoming more and more aware of her surroundings and this of course includes her sleeping area. If she has toys, dolls or whatever and she wakes then at least she's got company! Let her explore and if she's putting herself back to sleep then she'll grow out of it. I think what was hardest for me was I felt like I had to 'make' sure my son went back to sleep, but in the end I just ended more tire and exhausted than he did.
Try not getting out of bed to tell her night-night, and see what she does. Is she in a crib? If she is then, she should be okay. Just let it play out, if it doesn't stop on it's own she just might need some guidance. What might work is give her some time to play and then go in and remind her it's bedtime and time to sleep. Give her a time frame, like you have 10 minutes and then it's time to go back to sleep. Come back in and remind her it's bedtime. I know she's 10 months, but kids understand SO much more than many give them credit.
I think it's great you have a steady schedule and stick to it. I wouldn't change it, because this WILL pass.
Good Luck and have fun!