Hey C.,
It is so tempting to buy -- and buy into - a program that seems harmless and promises much.
I'm going to put on my Reading Specialist/university professor hat here to caution you about this particularly juicy temptation.
An oft quoted and solid study (google "Hart & Riseley")will convince you that what you really want to do if you really want your child to be a good reader is to Talk To Your Child.
The quality as well as quantity of real conversation with infants and children is amazingly correlated with successful reading by 4th grade.
The difference between the real conversations professional adults have with their children and the verbal exchanges people on welfare have with their children is enough to make anyone "start talking" with her child.
And it's not a "program."
It's free.
It's fun.
It will bring results beyond what you can imagine.
Let me know if I can provide you with a concrete example of real "conversation."
It's just great that you are thinking of your child's cognitive and intellectual development!