J.S.
I googled it and apparently it is yet another scam to get you to give personal information that they can sell to marketers. People think all scammers are after identity theft but actually your shopping habits, scripts you use, things like that hold value.
So you would give them your name and address, they would use that to get a phone, probably email, and you would get a mess of phone calls. The worst part of them is they can keep calling you because the fine print says you asked for them to solicit you so the no call list doesn't apply.
It is basically innocuous, I know because we are all on this site. It is based on the same revenue stream that makes this site free for all of us, advertising. If you are willing to put up with the harassment, sorry no adblock for phone calls, then you get a discount.