We are a new plumbing company in the Denton area but do service throughout the DFW area. I have tried the Money Mailer thing and it hasn't turned out too well. I was thinking about a billboard on the highway or the Valpak thing. There was also a lady that called me last week regarding "Clippers" magazine. Does anyone have any suggestions other than the obvious word of mouth? I am also a realtor, so any suggestions for advertising for that would be awesome. :)
Thanks so much!
W.
Clippers is a good magazine to advertise in. It's worth a shot. Google "Free Classifieds" and maybe add in "Dallas or Denton" and place ads. Rule of thumb is you will not see results from advertising for three months.
Hi W.,
I just came across this information I thought you might be interested through an e-mail that I received:
Ad Age: E-mail Marketing Is 'Rock Star' During Recession
"It's likely the least sexy tool in your marketing arsenal, but it could be the one that delivers real results." That's how Advertising Age launches into a report on e-mail marketing, saying it has emerged as a cost-effective "recession darling" for direct marketers who are hungry for results.
"The economy has energized this channel," Ryan Deutsch, vice president for strategic services and market development at StrongMail, told the trade publication.
"It's become the rock star of direct marketing in a lot of these retail organizations because it's the most cost-effective and most trackable."
A study by Shop.org found that 30 percent of retailers are spending less than originally planned on their Web businesses overall, and 24 percent are spending more.
But only 4 percent of retailers say budget cuts will affect e-mail marketing.
And as for those planning to increase spending, "e-mail marketing will be the beneficiary at 65 percent of retailers," Ad Age disclosed.
Scott Silverman, executive director of Shop.org, said e-mail is "not sexy, but it delivers results, and it's focusing on existing customers."
"It's not about sending more e-mail; it's about more-targeted and more-relevant e-mail."
Spending on e-mail has been on the rise, experts told Ad Age, because optimizing e-mail lists and upgrading to new technologies can be accomplished quickly and offers a solid return on investment.
"Because of the economy and how efficient e-mail is, it's definitely taken precedence over other projects that were longer term," said Deutsch.
"Dollars go into the e-mail channel [and companies] know that in four to 12 weeks they'll see a return."
Newsmax offers high quality, real opt-in e-mail lists. And our readers are information hungry — they love our content, they trust our brand, they open our e-mails and they respond to offers.
Tap into the power of Newsmax e-mails! Find out more about Newsmax e-mail advertising opportunities — Go Here Now or contact Nancy Harrington at 1-888-766-7542 (or ###-###-####) or send an e-mail to ____@____.com.
I don't know about this company just thought I would pass the information from the e-mail that I received. R.
Networking really helps, have you tried www.meetup.com or other similar groups?
Good luck to you :) I have a home business in Denton too and always like to support other small businesses. We will keep you in mind if we are ever in need of a realtor or plumber :)
Try asking any of your customers if they are a part of Angies list. This is an awsome website. My husband has a remodeling business and get's all of his clients from here. Only customers can put comments for your company here check it out. If your customers are satisfied with your company they can be of great help. www.angieslist.com
I own a professional carpet cleaning company, and we've been in this for 7 years and we have just about bankrupted our company on bad advertising in the beginning. You are welcome to call me and I can help you go in the right direction. But my first suggestion is to join BNI right away. This has been a huge success to my company. www.bnidfw.com. You may have to try several - but if you get in there with the right group you'll gain a lot of business. I have a carpet store in ARlington that refers me out and we share marketing ideas. Clipper was ok for them, I stay away from valpack because of the type of companies that advertise in there seem to be bait n switch (hopefully you don't do that). Also - join your local chamber. They have referral groups and event you can donate our services to for silent auctions and stuff. I chalk that up to advertising. I'd love to help you more, give me a call! I've done several marketing groups sucha s Pirahna marketing and Dan Kenedy for years and have learned alot! Don't want to see someone hurt like we did by my bad advertising choices!
