Treats and Goodies

Updated on June 18, 2007
L.G. asks from Massena, NY
9 answers

This isn't a request so much as a question.
Is anyone else annoyed over the fact that Kellog's is being forced to stop advertising and perhaps stop making character shaped gummies and such?
It seems that some of these products don't meet nutritional standards. Is this a surprise? Did someone really think gummies and cookies were healthy?
Is it fair to children that are steered to a healthy diet to miss out on these treats simply because some parents are too lazy to say no?
What do you all think?

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So What Happened?

Just to clarify , what I'm upset about is being forced in to something. What's next? No cakes? No cookies? No chocolate milk? I get just as wound up over lawsuits that want to remove books from libraries and shows from television. At any rate.....I emailed Kellogg's last week and here is thier response.............

Mrs. Gunnip,

Thank you for contacting us about our recent announcement regarding advertising to children under 12 years old. We appreciate your interest in our policies and more importantly, our products. We are happy to have this opportunity to respond.

The new policy relates specifically to products we currently advertise to children under the age of 12. Nutrition criteria has been established and if the product does not meet these criteria, OR, if we cannot reformulate the product without changing the taste you have come to love, then we will not advertise the product to children under 12. We may chose to advertise the product to teens or adults.

Some of your favorites, such as Kellogg's Frosted Flakes®, will not be changed as they meet the nutrition criteria.

Please be assured that in making this change we are taking steps worldwide to deliver new solutions that help our company and our consumers make more informed choices about food. Our actions build on our 100-year legacy of nutrition leadership, further strengthening our commitment to meeting consumers' health and nutrition needs.

We have ongoing discussions with advocacy and industry groups on a variety of issues. Recognizing the changing environment and increasing focus on marketing practices, we are pleased to work collaboratively with industry and advocacy groups to unveil these standards. We feel the Kellogg Nutrient Criteria sets a new standard for responsibility in the industry.

We're voluntarily undertaking these steps as a result of extensive internal dialogue, as well as ongoing, productive discussions with The Center for Science in the Public Interest and other external stakeholders. We believe that decisions like this are best made by considering various inputs and viewpoints.

We plan to increasingly emphasize products with enhanced nutritional value as well as continuing to find ways to emphasize nutrition and healthy lifestyles in our marketing to children.

Our equity characters, such as Tony™ the Tiger, Toucan Sam™ and SNAP! CRACKLE! POP!™ are integral to our brand recognition and we intend to continue to use them appropriately and responsibly.

We will honor established contracts with our licensed character products, such as Barbie® and Shrek®, but new contracts will not be

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B.C.

answers from Buffalo on

Hi everyone:)..no I do not think it's right to take the treats and such away from the children...it's not my daughter's fault if her sister is overweight...that would be like me taking away the treats from both of them, when the daughter that watches her weight, has a treat to help her get over the sugar hump and the other eats whatever she wants and is not concerned over the consequences...everything in moderation , I say..:)...Just wanted to say also, "I LOVE THIS SITE"...:)..

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M.T.

answers from Albany on

L.,

What I'm about to say I KNOW someone out there, if not quite a few moms, are going to get very upset...but YES, It is a parents Laziness that is causing these kids to be interested in the character shape candies and it is the parents fault their child is overweight. WE ARE THE PARENTS! WE say what goes. I will admit, as one mom already has, that kids do not always respond to 'NO' the first time, but guess what... say it again then. Don't give in!

I know this may seem harsh, but my oldest is limited on ANY type of outside sugar that is not nutrition food based. This means NO Candy, NO 100% Juice, No Fruit Snacks. He didn't even know what a lollypop was till he was almost 2 years, and didn't know what a french fry was till he was over a year old. His daily sugar intake is limited to 30g-40g of sugar a DAY. One 8oz glass of 100% juice is 25-30g alone. One granola bar is 10g-12g. I have to count everything.

Now on topic, he is only 3 years old and has learned he is not allowed to have candy, he is not allowed to drink soda, he is not allowed to have goards of ice cream...why? BECAUSE I TOLD HIM NO AND TAUGHT HIM THAT!!! HE is the CHILD, I am the ADULT!

I provide his drink and snack everyday for school and daycare. The other kids may be eating pop-tarts, coffee cake, whatever the daycare wants to provide, but he knows he is not allowed to have those things. He eats his bananas, goldfish, crackers, pepperoni and cheese, pretzels, or whatever kind of snack I provide for him and usually the teacher states the other kids want what he has instead of what the daycare gives them.

Kellogg’s putting characters in their snacks is a marketing/promotional gimmick. But if you can't tell you kids ‘NO’ then it doesn’t matter whether the snacks are character shaped or poop shaped. Either way, is your own issue as a parent, not Kellogg’s.

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E.S.

answers from Buffalo on

L.,
I have to agree with what I think you are trying to say. Kellogs is in my opinion guilty of marketing towards kids and parents for foods that are not healthy. So are so many other cooperations. But the bottom line no matter what, we as parents have to make the healthy choices for our kids. We are the ones who model good and bad food choices. I too use fruit chews as a treat for my son. Sure he would LOVE them as a snack daily, but I have to be the PARENT!!!! It is like the people who have sued the tobacco companies and Mc Donalds...Come on....nobody held a gun to your head and MADE you choose to smoke or eat that super sized fry!!! You did that all on your own buddy!!!
My goal as a parent is to give my kid my personal best..do I fail sometimes and give him junk, absolutely, but I need to guide him on making good choices most of the time. Hopefully I can do that, with or without the help from those treats. Thanks for letting me vent! Personally, we can live without them, but they sure get my kiddo to pick up toys when push comes to shove! LOL!
Take care and thanks for the post.

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C.B.

answers from New London on

Its not a matter of lazy. Its a stress factor kids don't take no the first time. My 2 sons fight so hard in public that I end up with social services being called because I physically have to remove them from stores

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C.L.

answers from Buffalo on

Maybe I'm not understanding what you're saying. You ARE annoyed that Kellogg's is being forced to stop advertising what is basically candy? (not that there's anything wrong with candy) Does this mean all candy cannot be advertised? This sounds strange to me.

But if this is your question, no, of course I'm not annoyed by that. Why would you be? It doesn't require advertising for you to make a decision as you stroll down the junk isle of your grocery store.

If Kellogg's will really be forced to stop making this, I'd like to see a link to this information. Who has the right to do this? What standards don't they meet? Is Kellogg's trying to call this "food" something other than what it is? (candy) If so, then they SHOULD be forced to be honest in their advertising and labeling information, right?

Why would children miss out on treats? Aren't there a gazillion treats to pick from, including gummies/fruit leather of all kinds? Also, you can make your OWN fruit leather that's actually made of fruit. Just a thought.

If I'm not understanding your post, please straigten me out.

Thanks

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C.C.

answers from Rochester on

This is the ny times article on the subject- http://www.nytimes.com/2007/06/14/business/media/14kellog...

I personally like the cartoon characters and freebies- it's a nice treat for my children. I hope they can redo their products to make them healthier but I will miss them if they can't. It's just not going to be as much of treat for my children.

We used to buy the reduced sugar ceareals but I can't really find them anymore. My daughter doesn't get upset because she can't have these things everyday but my son does.

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A.B.

answers from Utica on

L.
Thank goodness someone else spoke up. It is a shame when parents are so lazy these days they cannot even feed their children properly and the FDA has to step in. But it is nothing new of lately. Parents these days just give their kids anything to shut them up. For an example a neighbor of mine has a 5 year old girl who ways over 200 lbs! The child cannot even walk, but everytime I see her she is eating a candybar or a pop tart and playing a gameboy. I want to yell at these parents to WAKE UP. It is not that hard to tell a child no and it is easier to take the junk out of their hands and give them an apple or a carrot. I'd like someone to tell me what happened to outdoors playing. I look through my entire town and couldn't find enough kids to put together a kick ball game. So to all the parents who complain about their obesed children- be quiet and do your job, say no again and again, stay away from those aisles in the market, unplug the tv, unplug the computer, take away the game paddles, and please send your children outdoors to play. And do not blame companies for your mistakes, all you need to do is keep them on a well balanced diet and have them exercise.

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J.A.

answers from Syracuse on

I agree.. but.. in this day and age.. and country.. it's not about being right. It's about who has the money to drag out the lawsuit the longest.

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N.M.

answers from Rochester on

I agree with you, most parents are "lazy" in saying no to their kids when it comes to eating healthy! Why are kids overweight? Their parents don't choose to keep healthy things in the house, and they always reach for what is easy. I'm not a good cook by any means but i am trying because i was an overweight kid, i wasn't really healthy and it sucked being picked on. Thank god i played sports so that helped a little. I think it's good they are not advertising sweet snacks and cereals, and it's about time all the other companies do too! I'm not saying that everyone should start giving your kids diet food, but pay more attention to what they are eating, and keep track of the calories and how active they are. There is no reason in the world that kids should be over weight like they are. Parents should take more responsiblity for what their kids consume as well as what they do..... eating fattening foods is only the tip of the iceberg when it comes to how kids are today.....

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