Consider changing your routine a bit. 10 minutes is not much time to wind down and switch gears, depending on what was happening immediately prior. TV or computer activities, for example, seem to really make kids wound up.
If it ends up being 45 minutes for the bed time routine, so be it, just start it earlier, your kid may just want some attention and one-on-one time with you, and there's nothing wrong with that, especially if most of the day you are busy with cleaning, housework and organizing etc. Your attention is probably not much on your child during those activities.
So you're already spending close to an hour getting her to bed. Adjust your starting time so that you start with the bed time routine an hour before you want her in bed. Spend some time, play with her, get her cleaned and into the PJs, teeth brushed and then cuddle up with her for some story time. That will give her the closeness with you she is looking for, you'll probably enjoy it, too ;-) and it will calm her down and help her with the transition to bed and then to sleep.
Allow a little time to get adjusted to the new routine, but I bet she will love story time. Let her help find picture books at the library to read together, in addition to the books you have at home. be prepared for her to have favorites that you will end up reading again and again. It might also help to even have one short bedtime story that always concludes the story time, after which it is time for lights out, something like Good Night Moon, for example.
I have two boys and they even rough housed with dad during the playtime. Even though that was extremely stimulating for them it also helped spend some of that extra energy they may still have had. So for us it was playtime for them with Dad with 'wrestling' on the floor, then showers and brushing teeth, then story time (and for a while I would read a story or book or two, and then Dad, or the other way around; later Dad claimed story time whenever he was at home, as that was his time with the kids, I spent all day with them as a SAHM anyway, and we would sometimes read books during the day together), then lights out.
We actually did a lot of what this books suggests, even though we did not come across it until our boys were teens... I recommend this book and the approach they suggest for raising kids and discipline: Connection Parenting - Parenting through Connection instead of Coercion, Through Love instead of Fear by Pam Leo.
I would have loved to have seen this book earlier, as it contains tips we had not considered and that would likely have proven helpful.
Maybe it will be helpful to you.
Best wishes, and also for your upcoming birth!