G.M.
Hi Aimee,
Ok, well here's another idea of why your plan isn't working. You see, school is out, so there are a lot of teenagers willing to babysit for a small amount of cash. Which in deed puts your type of business on hold. Plus, if there are a lot of in-home day care providers in your area, you may not get a lot of bites. Check your rates, and compare them to other in-home care providers and see if yours come close to theirs. Competition is the game, so if your price is a bit higher than the others, try coming down a noticable amount to catch the eyes of needy parents. You can offer a first time discount, or even a summer discount to compete with the teenage girls out there who are willing to do it for a minimal amount. These are some more options for you. :-) Best of luck. G. OH PS: When you're advertising, are you also not just advertising your price and the fact that you're an in-home day care provider, but all the amenities that come along with it? Like teachings, games, snacks included, play area in the backyard, nap time routines, the safety gear you have around your house to protect your children. I'm not sure a lot of providers put all this, but this is another way to help prospective customers to get an idea of what they will be getting into, and what they are paying for. Safety, trust, and learning is what most parents will be looking for in a provider. I hope this helps. Good luck,G.