E.,
Not to judge, but I am hoping he doesn't cry his way to sleep; it sounds like it won't improve your chances of getting him to bed earlier. I think he is just on that 10-9 wheel, which is a healthy 11 hours.
My son settles between 9-10 PM, and wakes at 8ish. We have a routine at night where we put away toys, turn off the lights together, brush teeth, get him in a snuggly outfit, read his favorite book, turn on his music, turn off the light and turn on the nightlight, say prayers, and other bedtime settling routines. When he is more tired than usual, he usually looks for his favorite book as a way of saying 'hey, I've had enough'.
Start your routine up, then slowly inch it forward 5 minutes at a time if you have to. Babies don't make big jumps in schedule (unless they do it on their own :)
A calm routine, calm parents, will have a calm kid, and likely an earlier bedtime before long. Patience is a virtue with kids, you reap the virtues of your patience! :)
Another note: sleep usually begets sleep, is what I have been told and hear still. Eliminating naps is not the way to go; he's sleeping because he needs it. Slow and gradual changes are the way. I liked someone else's suggestion of the bathtime and soothing scents.
Good Luck!
M.