I remember we had some catalog back in the day (one of the department stores) with "millions" of toys or whatever. My brother and I sat down on page 1 of the kids section and went through it and made our "list". Mom told us that Santa needed ideas of what we wanted, but he would bring what he brought. The list was "ideas" of what kind of stuff we're into. I can't tell you ANYTHING I ever wrote down except a guitar (every year for 5 years) and a rock tumbler. I did get those 2 things, but seriously, we were both amped about whatever we got. We did make "stars" by the ones that were REALLY awesome.
Our children are too young to write anything, but when Santa asked what my 2 year old wanted, he smiled big at the camera and said "CHEESE". When asked again, he pointed at the candy cane and said "CANNY!" My 5 year old was a little shy and said "Um, toys? A scooter?" and that is ALL. We give our boys one "star" gift a year (this year, he gets the scooter, red is his favorite color...and his little brother gets the adjustable trike so he can ride around on the sidewalk while his brother rides, and I walk the dog)...after that, there's some toys, some books, each gets a board game, some art supplies, some music stuff, something educational, and camping gear to prepare for our upcoming family campout. I try to keep it well rounded, but fun. I don't want them getting so much stuff that they can't keep up with it or appreciate it. They aren't doing without, but we don't have to go crazy either.