M.Q.
These really are a scam...Not at all like using Ebay. The biggest difference is in the bidding process. Potential buyers have to pay a fee — typically between 50 cents and $1 — for each bid they make. Auctions start at zero dollars, and each bid bumps the price up by a small amount, usually a penny, hence the name. Bidders buy "bid packages," perhaps 100 bids for $50
Since every bid costs 50 cents, and it took 2,500 bids to reach $25, the auction site takes in $1,275 ($1,250 in bids plus the $25 winning bid). For instance if the site paid full retail price for an ipad, it makes a $775 profit.
The winning bidder gets the iPad for $25 plus the cost of the bids he/she made and shipping. The other bidders, some of whom may have spent $100 or more on bids, walk away empty handed.
But even the winner might not come out ahead of the game, Say the winner bid $25 and used $50 in bids. At $75 for a $500 iPad, that still seems like a good deal.
But that doesn't take into account all the money in bids the winner spent in auctions that he/she didn't win. Add that in and the deal might not be so good; in fact it could mean that he spent more than the retail cost of the iPad.