My kids see Dr. Marta Rivera, just off Bruce B. Downs in New Tampa. We've 'converted' many of our friends to her, as well. My children will never, ever fear going to the dentist- she is fabulous. They love the staff, the office, and especially her. Just everything you'd want a pediatric dentist to be. She is also a sedation dentist, which can come in handy if the kids just need something extra to relax them if they need work done (like my son did when he was three, the only time we've needed the sedation but worth it for sure.) She is also an orthodontist! Her newest accomplishment, we hear that she really enjoys it. I love that the boys will be able to see her for EVERYTHING, all down the road. We live in Valrico (just east of Brandon) and we make the drive; 30 minutes; but it is SO easy as it's just straight up I-75, off on Bruce B. Downs and then we head west for a mile. I'm not sure which insurance plans she works with; right now we are without insurance so we pay out-of-pocket. Accepting new patients? I don't know, but I can assure you that it's worth a try- you will never regret choosing her. The office address is 5326 Primrose Lake Circle, Tampa, 33647. Phone is ###-###-####. Website is www.tampahappysmiles.com. Good luck, no matter who you end up with; I know how you feel, as moms we all want to get this decision right!