K.H.
I don't think this really counts as "reading". These systems teach your kid to memorize a word with a picture...but when he gets older, are they just going to say the words in a book or actually comprehend and be able to think critically about what they are reading? As for phonics...a lot of our words in English are not phonetically correct...like "the", "of", "come", etc.....For a child to learn to read, they need a mixture of phonics and whole language. They also need to love to read and to value books and stories. I think a baby is too young for that...the best you can do would be to read to your kids constantly to establish that love of reading. I am a teacher and now that my daughter is four, she is learning sounds and sight words and how to spell things, I would never dream of "forcing" that on her with videos. The kids that do best in my class in reading, are the kids whose parents read to them constantly and have them read back to them.