I have the YOUR BABY CAN READ set and I love it. My daughter is 15 months and loves the cards and DVDs. Although we got the full set including Italian and Spanish and it was all about $250. I don't know if its the same thing because mine certainly didn't cost $19.95. However, you can find sets on e-bay for a good price. I just wanted a new set. We do really like it.
I don't agree with that a lot of people are saying because my daughter can absolutely pick out a duck or cow in another book or sentence and make the sounds that the animal makes. She is not able to pronunciate the words yet, but still very much recognizes the words and pictures. When we are out in public she also can recognize what the animals are and other stuff.
No where does it say that this is a substitute for teaching your child to read and in fact it encourages you to read other materials to your baby. This is very important. My child loves books. The cards are not just words, they are words with pictures of what the word means, so they do actually learn the meaning of the word. The dvds are not all little girls either. There is a mixture of boys and girls. I have a girlfriend who's child also loves the program.
It is not a fix to the natural and other developmental teaching process, but like another writer mentioned, it's better than watching cartoons.