R.E.
I go there a lot. Their regular prices aren't too different than the stores, but their specials are great. Plus, if you sign up for the club (which is free), you get the coupons by mail and every regularly priced item is 10% off for you. Check the website to see what the deal is each week and download coupons. I have gotten my son board games that retail for $20+ for as low as $5. The 50% coupons are great too. I got my son the Disney Scene Game there for only $14 during the week the board games were 50% off. That game retails for $35 at Toys R Us and Walmart, and even when it's on special, I've never seen it less than $25. It's a great place to shop for friend parties too. They have Barbies, Polly Pocket, Hot Wheels, Fisher Price, Dora / Diego, Disney Cars, and Batman / Superman as well as lots of board games. It's definitely worth checking out!
The website is http://www.mattel.com/matteltoystore/index.asp. The coupons are ont he coupon tab, and to find the calendar of sales, go to locations and then the Fort Worth Store.