For the family as a whole, tv is sort of what 'comes last', as it were. We don't have cable, just a digital converter box and Amazon Prime ...and I still will only watch the free stuff-- if we are going to pay for something, we walk to the local independent video rental place-- like to keep the money local.
Kiddo might watch something if his tasks, incl. homework during school, are finished. We get a lot of dvds from the library or will rent a season of favorite cartoons every so often and he can watch from that. We aren't legalistic about screen time, just matter-of-fact that there's a lot of stuff to do in a day and tv is only one part of that picture.
I don't usually watch tv during the day unless I am folding laundry. Sometimes that's a little treat; occasionally we'll have a lazy day and Kiddo and I will watch something we might both like. We will usually save viewing for 8-10 or so in the evenings, after Kiddo's bedtime. By that time of day, our work is more or less finished and we can relax. I also would say that, content-wise, what we like to watch isn't really appropriate for a seven year old (be it more adult-directed comedies or "Bones" or my latest dvd indulgence, Hotel Babylon). I've found that taking a break from tv/radio during the day makes things fairly peaceful. I listen to NPR if I need a background noise during the day, or put on some music if the news is too much.
And every Saturday evening we go upstairs, pile on the bed together and watch an hour of vintage Batman (w/ Adam West and Burt Ward). Silly, of course, and it's become a family tradition.