Those lanolin based nipple creams are awful and not nearly as effective as the soothing, non-staining nipple cream made by Mother's Love (you can find it at Whole Foods or on-line). It's solid, but melts into your skin immediatly on contact. I tuck a jar of that stuff into every present I give to expecting mom's/dads. It's awesome stuff. And after the intense first couple of months, you can just use your own breast milk. But my daughter is nearly 2 and I still use the nipple cream for when my daughter has little cuts, on diaper rash. Too late for you now, but I put also put it on her bottom right after birth and for the first few days because it kept the miconium from sticking to their delicate skin. I sear by it!