Depends. I know I buy my daughter more than she needs. Generally, we shop Kohls, JCPenney or Children's Place for her clothes, sometimes Macys or Sams Club. Generally shorts/jeans I try to keep in the $10 or under range...I have to really love them to spend more. Early in the summer, I bought Levi's bermuda shorts of various design at Macy's for $8 on an extra $ off coupon. Cute t-shirt type shirts are in the $5-8 range usually....$10 at most. Dresses usually in the $20 or less range. I don't spend a fortune on her clothes because she's going to outgrown most of the before wearing them out, but she usually looks cute. At end of season and start of seasons, I go through her wardrobe for what to store and what to donate.
I will splurge on her everyday shoes....she got a pair o $50 Skeetchers from Kohls this weekend, but with being on sale and a 20% off coupon and tax-free weekend, they were more like $34. Dress shoes usually come from Target or Kohls, usually for less than $15. She doesn't wear them long enough to do otherwise.
My daughter does have to wear uniforms this year for the first time, and they are customized to the school. Ordering them on-line, I spent $230 for 5 uniforms. Each item was more than I would typically spend. I ordered 5 because she has to have an extra in her backpack daily, and I don't want to have to do laundry repeatedly during the week.
My daughter is 4, almost 5, and I think her clothes will only get more expensive. I buy most of the clothes for my teenage niece and nephew, and that's an incredibly expensive undertaking. Just keeping my niece in bras and underwear is expensive, and then there are shorts, capris, various types of shirts, hoodies, jackets, multiple pairs/types of shoes, etc.