This has been going for years. (26 to be exact.) In addition, we already have soldiers over there looking for this guy.
Secondly, look into the non-profit Invisible Children. They give around 35% of their profits to the cause they're supporting. The founders make over $80k a year. http://www.scarlettlion.com/invsible-children-the-next-ch... Yeah, that's the Invisible Children guys with child soldiers in the Congo. I'm trying to figure out how they can be against the child soldiers for Kony, but be ok with these child soldiers...when the children are all "recruited" the same way.
Don't get me wrong, I think Kony is a heinous man and deserves what he gets. But the ICC has been going after Kony for many years, and the US has had soldiers trying to find him for many years. This isn't a new thing. It's not like it just showed up...but if you know how to market something, it'll seem like it's new and BAM! It'll become an internet sensation.