Hey J.!
Dont give up. It does hurt at first. Mine hurt for a few weeks, and I mean completely raw, cracked and bleeding. When my daughter started nursing I had to hold my breath and hold on to the chair! It will go away though, I promise! Are you using the cream the hospital gave you, Lanolin, or something like that? Also I got some gel pads (you can get them at Target) and you put them over your nipples in between feedings, they protect them from rubbing on your bra, and when you are nursing, put the pads in the fridge, when you are done nursing you put them on and it feels so good! I remember when my baby was young it took me FOREVER to nurse, first I had to "prepare" myself, then I nursed her, then I had to put myself back together! But before you know it you will just have to undo your bra! Seriously- it DOES get easier and become and wonderful experience!
I had a hard time getting my daughter to latch on, for about the first 2 months the only way I could nurse was with her in the football hold. I could NOT do it with her in the cradle hold! It was just easier to get her latched on right with the football hold. I also had to put about 3 blankets under my hand that was supporting her head to get her to the right spot for it to be comfortable for us both. Once she got bigger it was easier to hold her and once SHE got the hang of latching on I was able to nurse her in different positions.
DONT GIVE UP!!!! YOU CAN DO IT!
If you would like to char drop me a line!