I saw an old post of yours- that you were planning to use your coupons more this year when you grocery shop. (How is that going, by the way?)
I am very frugal with my money. I hope some of the following helps. As always, simply disregard any or all of it, if it does not help or apply to you.
I read through all your responses and I wanted to add this: If you find that clipping coupons doesn't work for you, that is, that actually USING the coupons doesn't work for you; just let it go. Some people are not coupon people.
i have a great book called The House That Cleans Itself, by Mindy Starns Clark. She says: "Ditch this Ought:"I ought to clip and use coupons"Says who? Don't do it if it doesn't work for you." So if you're finding that it just doesn't happen for you, just let it go and don't worry about it.
I am one of those people who it just doesn't work for. When I do happen across a really great coupon for something I buy anyway, I write the item on my list, write COUPON right next to it, and then I put the coupon in the same compartment as my debit card. That way I can't forget to use it when i pay!
But I save way more money by looking at the store specials circular and making my list based off of what is on a good sale, and then making my meals with those items that week. I shop 3 local stores, so I go in and buy the sale items and the meat and fresh produce that I want at the first store, then I go to Wal-mart to buy my other staples. (I often do the first 2 stores in one day, then wal-mart the next day). Sometimes I get a family member to babysit and shop all 3 right in a row.
Now especially, since toilet paper and paper towel seem to be sky high in price, if I see a really good bargain on that, I grab a few at once. Laundry detergent is cheapest when it is on sale AND it's the 3x concentrate. I only buy one brand due to skin sensitivities, so when I see that on a good sale, I grab a half dozen bottles. It doesn't go bad and we use it. (With 5 kids though, you probably use powdered or super concentrate already.)
Another tip to cutting your grocery bills is to make you own cleaning supplies. Buy baking soda, liquid castille soap, and vinegar, then google for recipes. It's way cheaper and environmentally friendly too :)
Some basic money-savers that you probably already know,. but I'll throw in just in case:
Shop once a month, or twice a month- the fewer times you are in the store, the fewer things you will "impulse buy".
Never buy anything from the rack at the checkout or from a vending machine. These things are far more expensive than in the regular parts of the store.
Bring your own water bottles when you shop rather than splurging on a soda. Fill em up at the drinking fountain.
Make the next meal BEFORE you go out to shop. When you get home you won;t have to think about making anything, and you won't be tempted to go to the drive-thru.
Dollar stores, thrift stores, and garage sales: make a list and stick to it.
Your 7 and 5 year olds can be put in charge of a portion of the shopping list and given other tasks as well.