It really depends. This year I'm buying my son the lego's WeDo kit. It costs over 200. Since we homeschool, I see this as his curriculum. He also wants the lego's imaginic game for PlayStation. I haven't decided yet if Santa will be bringing it. In contrast, I doubt I'll even spend 50 on my toddler, and my oldest is getting a video game and a kids pottery wheel-again, an item I see as part of her curriculum. So I might blow 300 on my son, 125 on my oldest and 50 on my toddler. In my head, I budget about 200 per kid, but it's really about providing for each in a manner that makes them happy. So i do equal numbers of gifts, not amounts.
For me, though, Xmas morning is about piles of presents and the magic and wonder of the gift giving and receiving.
My children will each pick 3-5 toys to donate, and we've already taken a giant load of food to the pantry-and I wrote a big check too. We also trick or treated for unisef. We spend a lot of time talking about how privileged they are living in such a wealthy country. My oldest and her dad were talking about cheap Chinese labor last night and how their daily pay compares to her weekly allowance. It's this stuff that matters, not Xmas presents. We live in a small house, hubby and I rarely hire out labor for things. We live simply.
I'm with J. s on this. Xmas doesn't matter. It's how you live daily that shapes and models attitudes towards the world. Since the Lego WeDo kit is expensive, I insist that it's a special gift, not just something purchased as curriculum. This is way more frugal than me signing him up for classes, btw. I'd rather buy the materials for our home then spend 100 a month on a class.
I don't think there is a normal on this one. Different families, different incomes and needs. I grew up getting about 200 worth of stuff. To me, this is normal. I didn't get stuff the rest of the year, so Christmas was when my wishes I came true, and I want my kids to experience the same thing. So they get socks and undies, alarm clocks, and then one big item.
I love Christmas morning. I love seeing piles of presents and big smiles as people unwrap gifts. We also make a lot of gifts. My kid LOVE gift giving, just as much as they love receiving.
But yes, 3 gifts from Santa, and 3-5 from us. I then do 2-3 family games from Santa. That's what I usually aim for, and cost depends on what they want. That's my formula.