First of all a HUGE pat on the back for being so motivated to be successful with breastfeeding with your 2nd. After one not-so-good experiences, many moms wouldn't even consider it the next time around....so way-to-go! If you stay motivated and strong, you will be very successful, don't worry :-)
No, you do not HAVE to pay for the expertise of a LC. You can if you want to, or if one in a certain location is easier for you, but there is a FREE LC service through Morton Plant Hosp and it is free to you wether you deliver your baby there or not. You can cal for a phone consult or make an appt to come in and see her personally and get help. Her name is Lucille (as others have mentioned). The number there directly is ###-###-#### -leave a msg and she calls you back.
You should also take a class BEFORE giving birth....they are offered at most hospitals, but I recommend Morton Plant because they are the only WHO Baby/Breastfeeding Friendly hosp in the area, and I feel they are VERY pro-breastfeeding and educated in that area. Also - get the 'Breastfeeding Book' by Dr. Sears and the LLL book 'Womanly Art of Breastfeeding'. These are excellent resources and prep you for everything (well, not everything!!).
I recommend telling the nurses at labor/delivery that you are breastfeeding and DEMAND that they allow you to nurse the baby immediately after birth....most of the non urgent poking and prodding can wait at least an hour (of course after they see that the baby is doing fine).... Wait on the eye gunk so the baby can see you and wait on all the other prodding (if you even intend to do any of that!)....give you and the baby the first little while to bond, nurse and look into each others eyes. That first hour is so precious! Ask for the LC right away so they can make sure the latch is good and you start out right and hopefully avoid some issues. Have the LC see you the next day too. Avoid bottles or pacifiers during the 1st month, so to help ensure a successful latch and learning the proper suck!
Please visit a LLL meeting, even before you give birth and also consider the Nursing Moms Care and Share support group that meets at Morton Plant in Clearwater on the 1st and 3rd Fridays at 10am. The support of the LC that attends the meetings as well as the other moms can not be measured and is the reason for many moms successful breastfeeding outcomes, including mine. I knew NOTHING and ended up at a meeting with a 2 week old baby on a nursing strike and me engorged....boy did I need help!
You won't need much at the hospital except a BIG voice about your breastfeeding intentions and that you want LC help! They will provide the lanolin, breast shields or pump if any are needed, just speak up!
I wish you LOTS of luck and please feel free to email me anytime!