I never heard of this, so I wikipediaed it (doesnt roll off the tongue like googled it)
Trash the dressFrom Wikipedia, the free encyclopedia
"Trash The Dress" style photo featuring both the bride and groom on the beach.
Examples from a "trash the dress" shoot on a beach.
Trash the dress, also known as fearless bridal or rock the frock, is a style of wedding photography that contrasts elegant clothing with an environment in which it is out of place. It is generally shot in the style of fashion and glamour photography.
Usually brides decide to have pictures taken on a beach, but other locations include city streets, rooftops, garbage dumps, fields, and abandoned buildings.
Some sources claim that the trend was originally started in 2001 by Las Vegas wedding photographer John Michael Cooper.[1] However, the idea of destroying a wedding dress has been used in Hollywood symbolically since at least October 1998 when Meg Cummings of the show Sunset Beach ran into the ocean in her wedding dress after her wedding was badly interrupted. Since then the style has spread around the world and most notably in the UK, with photographers like Steve Gerrard[2] and Mark Theisinger,[3] amongst others, shoot their unique ideas of Trash the Dress.
A model often wears a ball gown, prom dress or wedding dress, and may effectively ruin the dress in the process by getting it wet, dirty or in extreme circumstances tearing or destroying the garment.
It may be done as an additional shoot after the wedding, almost as a declaration that the wedding is done and the dress will not be used again. It is seen as an alternative to storing the dress away, never to be seen again.
In a Mass Trash The Dress event September 9, 2009 more than 150 women wore their wedding dresses once more and were pictured on a beach in Scheveningen, Netherlands. Fine art photographer Melanie Rijkers (MeRy) initiated the act after she found out about the American phenomenon 'Trash the dress' on the internet. First mass Trash The Dress: 08-08-'08. Future dates: 10-10-'10, 11-11-'11 and 12-12-'12.