R.J.
Actually we hyperfocus on presents in our family. We spend months on them. And we take all of December to unschool, in large part so that we can focus on presents (aka no formal lesson plans, but just study things as we wish / things kiddo is interested in. Last Dec that turned out to be videogame design & spatial relationships in mathematics & filmography / architecting what makes a good "scene" in a movie... pretty cool stuff I would never have lessoned out for kiddo and I studied ancient egypt).
School stuff is only pertinent in that we really do spend most of december about presents. We spend one whole week making truffles and truffle stuffed figs and chocolate strawberries. Then there's the infusing of vodkas & gin that kiddo is LESS a part of. There are photo albums to make for relatives, quilts to beg other people's skill at to make, Cyber Monday deals to leap at, gingerbread castle parties to be had, oranges to poke with a gazillion cloves to be given away (tip... indian spice stores sell cloves by the pound for what grocery stores sell them by the ounce). We decorate, wrap, make, buy all month long. It's magic. And 90% of it is all about what we can do for others, and how to make our home magical and warm and fun.
Even spending a whole durn month focused on giving things to people we love, we've yet (may in the future of course, but so far at 8 years it's still a "yet") to have a case of the "gimmes". Instead it's "Can we give so&so something too?" Well... lets see? Do they like chocolate? Do you have any money in your savings? What's your budget, do you think? Gifts carry an obligation of equal return so you don't want to spend too much or it would make the other person feel uncomfortable. How much do you think would just make them happy? What do they like? What do they need? What do they find fun? Yeah we can make a CD / DVD of ______. Yeah, we can TRY and make blue truffles (another percy jackson fan), might not work though, so we'll give it a go, but keep in mind some other ideas for him. No a massage gift certificate is waaaaaay to expensive for auntie. She likes coffee though, can you think of anything coffee related? New espresso cups woud be killer. We could even dip some beans in chocolate when we make truffles. I think a treasure map might not work well as a gift for your friend, but we could get a kit together so they can make their OWN treasure maps; some parchments and quills & inks. Skateboard wheels are a great idea if you can chip in on half... no not the ones with ceramic bearings, she's only 11 kiddo... if she wants uber pricey wheels we can give a gift cert to the store she shops at. Oh... she just wants purple wheels. We can do purple. Etc. so forth, and so on.
We've done presents for 30+ people on $100, $300, & $1000 budgets. Honestly, the less money we spend the more time we spend... so I've learned to like having a smaller budget. Specifically because it DOES mean we're spending a lot more time on presents.