S.W.
I work as a job search coach.
How long have you been looking? If you've gotten close a few times, I wouldn't switch gears so soon. If you can meet with a career counselor/career coach to review your resume and do some interview practice, that might be worthwhile. Does your state or county have these resources available?
I would explore other job titles with similar requirements to the main one you are interested in, especially since you are finding it not to be common. I like to use www.Indeed.com for job searching because it aggregates postings from many sites and is easy to search by any keyword.
You said that you have "tons of soft skills" but hiring managers are going to want to hear about business results - how you will help them save money, make money, reduce risk, or improve quality - specific results. These are the kinds of accomplishments you will want to have on your resume, and be ready to talk about at interviews.