L.H.
I agree totally with the other two responses. No matter what don't give in, they learn to be manipulative at a very young age and if you give in now, it will only make things worse the older he gets. Both my son and daughter went through this, although my son was worse at the younger ages, my daughter is now 9 and ughh..sometimes I think she'll be the death of me. Ignoring it is the best thing to do, even just walk out of the room. If he becomes more insistent, begins hitting etc, then a quiet spot or time out in the corner is necessary. The biggest mistake we as parents make is inconsistency. We are tired and don't feel we have the energy to fight it so it's easier to give in. But trust me, now is the time to set the rules.